24 Maxims from Werner Herzog

  1. Always take the initiative.
  2. There is nothing wrong with spending a night in jail if it means getting the shot you need.
  3. Send out all your dogs and one might return with prey.
  4. Never wallow in your troubles; despair must be kept private and brief.
  5. Learn to live with your mistakes.
  6. Expand your knowledge and understanding of music and literature, old and modern.
  7. That roll of unexposed celluloid you have in your hand might be the last in existence, so do something impressive with it.
  8. There is never an excuse not to finish a film.
  9. Carry bolt cutters everywhere.
  10. Thwart institutional cowardice.
  11. Ask for forgiveness, not permission.
  12. Take your fate into your own hands.
  13. Learn to read the inner essence of a landscape.
  14. Ignite the fire within and explore unknown territory.
  15. Walk straight ahead, never detour.
  16. Maneuver and mislead, but always deliver.
  17. Don’t be fearful of rejection.
  18. Develop your own voice.
  19. Day one is the point of no return.
  20. A badge of honor is to fail a film theory class.
  21. Chance is the lifeblood of cinema.
  22. Guerrilla tactics are best.
  23. Take revenge if need be.
  24. Get used to the bear behind you.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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