The Acceptance of Change

From The School of Life, The Book of Life:

For most of human history, people haven’t believed that the world changes very much, or that change is ever very good. Stability and security have been the ideals. News used to spread slowly, technology hardly evolved, few people ever travelled and trades were handed down from generation to generation.
But today, all that has changed. Most people regard profound, widespread and frequent change as inescapable and a good thing too. Change is now strongly associated with progress. A dominant picture has evolved of what the properly modern person is supposed to be like: someone who not only accepts change but who seeks it out, embraces it, drives it. When Steve Jobs wanted to convince John Sculley, president of Pepsi-Cola, to become CEO of the (then) much smaller Apple – he is reported as having asked him: ‘Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?’
The word ‘change’, in that famous phrase, has a powerful resonance. To change the world, Jobs seemed to be implying, is the most important, most admirable and most worthwhile thing a person can do with their life. And yet, the logical question – why is this change meant to be so important – does not get much of a look in.





Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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