Rochelle King: Your Biggest Rival is Your Best Asset

In our jobs, family life, and social circles, conflict is difficult to manage. In this 99U Talk, Spotify's Global VP of Design Director Rochelle King reminds us that tension is essential in any creative endeavor. Instead of running from confrontation King says, "the biggest thing that I've learned about dealing with conflict is that it's fundamentally about the mindset. Explicitly embracing conflict actually allowed me to take control of it."


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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