How Creativity is Helped by Failure

BBC News Magazine Viewpoint:

"Dare to fail" is a powerful slogan. It doesn't mean we should aim at failure - rather it hints at the paradox that creativity is a journey that involves taking wrong turns along the way. Organisations like Google, Apple, Dyson and Pixar have developed cultures that, in their different ways, create the conditions for empowering failure. They have become living ecosystems of the imagination, fired by the courage to test ideas, to see their flaws, and to be triggered into new associations and insights.



Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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