Does It Help To Know History?

Adam Gopnik in The New Yorker

The advantage of having a historical sense is not that it will lead you to some quarry of instructions, the way that Superman can regularly return to the Fortress of Solitude to get instructions from his dad, but that it will teach you that no such crystal cave exists. What history generally “teaches” is how hard it is for anyone to control it, including the people who think they’re making it.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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