You've probably seen this already making the rounds online. "This is a generic video" is far from it. What's brilliant about the video is that it was inspired by "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. A literary piece making fun of advertisement became a video that looks like it's making fun of ads but it's really an ad for a service for stock footage. So meta it's an Ouroboros.