Should You Automate Your Life So That You Can Work Harder?

Sarah Green on automation and productivity

We’ve all got different ideas about what’s reasonable. I think drinking a meat smoothie is a sign of the impending end of civilization, but I’m totally fine with wearing the same thing every day — a la Steve Jobs, Mark Zuckerberg, or Barack Obama — in order to save time. And we’ve all got a different appetite for work, a different sense of where to draw the line. However, as James Allworth pointed out in our own SXSW panel on why men work so many hours, it’s tough to stick to those limits when the rewards of work are immediate, and the rewards of life accrue more slowly. (To some parents of teenagers, these rewards may seem practically glacial.) It becomes tempting to reserve the best of ourselves for the short-term gains of work and “automate” the long game of life.

Still, I do think each of us has a Rubicon — wherever it is, and whenever we find it. On crossing it, we may start to see luxury not as having a personal assistant or a weekly massage, but as doing something useless simply because we felt like doing it — not because it made us smarter, or thinner, or more productive.



Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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