Fishing for Ideas

Chief Creative Officer at Ideo Paul Bennett, in The New York Times:

Creative people thrive on serendipity, spontaneous interactions, moments of ribald humor, intense debate or just simple eye contact, and I felt as if I was losing myself. I decided that it was time to act. So I tried an experiment. I just stopped saying yes and started saying no to things.

Actually, there was a bit more method to my madness. I started a ritual that I still use today: I sit down and look at my calendar every Sunday night, pore through my coming week’s meetings and cancel a bunch of them — redundant ones where I don’t need to be “in the loop,” ones where there is an opportunity for someone else to make a decision, ones that don’t particularly inspire me, or ones where I can’t really add value. My overarching goal right now, wherever possible, is to give myself more time to simply be.

I have a similar ritual on Sundays as I prepare for the week and I make as many decisions as I possibly can for the week on Sunday so I don't have to think of the day-to-day and can focus my attention on relevant details. And speaking of details, don't miss an early TED Talk by Bennett on the small details. 


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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