Walter Mischel, The Marshallow Test, and Self-Control

Maria Konnikova, in The New Yorker, talks with Walter Mischel about his new book The Marshmallow Test: Mastering Self-Control:

Mischel believes that the skills which enable us to delay gratification are the same skills that allow us to make other good choices despite temptations to do otherwise. “We’ve found a way to really improve human choice and freedom,” he told me. “If we have the skills to allow us to make discriminations about when we do or don’t do something, when we do or don’t drink something, and when we do and when we don’t wait for something, we are no longer victims of our desires.” As Roy Baumeister, a professor of psychology at Florida State University who studies willpower, put it, self-control is like a muscle: the more you use it, the stronger it gets. Avoiding something tempting once will help you develop the ability to resist other temptations in the future.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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