A Rare Look at Design Genius Jony Ive: The Man Behind the Apple Watch

The cultural shift at Apple continues. To the point they've allowed the publishing of a very rare profile of Jony Ive. But that's not even the most surprising thing, the profile was in Vogue, re-iterating how Apple is certainly moving towards fashion in their marketing of the Apple Watch, a device they allowed writer Robert Sullivan to know about and handle before the product announcement, which is unheard of for Apple. 

In 1985, the year Jobs was forced out of Apple, Jony Ive was in design school in England, struggling with computers, blaming himself. “Isn’t that curious?” he says now. “Because if you tasted some food that you didn’t think tasted right, you would assume that the food was wrong. But for some reason, it’s part of the human condition that if we struggle to use something, we assume that the problem resides with us.”
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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