Creative Destruction

The economist Joseph Schumpeter coined the phrase “creative destruction” in 1942 to describe the less-than-tidy way free markets lead to progress: the telephone replaced the telegraph; the cellphone replaced the telephone; the smartphone (we’re still in the middle of this one) is replacing the cellphone; and so on. Something gets destroyed and something new and exciting is built on top of it.
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The destruction and renewal upon which the tech industry has thrived has accelerated thanks to the Internet, cheap smartphone apps and lower costs of doing business. Facebook, for example, which in just a few years has gone from a start-up to one of the most powerful companies in Silicon Valley, has to constantly be on the lookout for the next big threat. And when it can’t take those competitors out at the knees, it buys them, like the photo-sharing service Instagram.
So who is safe from the perils of the smartphone? No one, it seems. Not even Apple.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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