How to Be a Genius

Tool #1: Finding the Right Question

To generate an innovative answer requires asking the right question. Curiosity, a characteristic inherent to innovators, stimulated them to ask reams and reams of questions. Random questions, however, are like throwing darts blindfolded. Somehow innovators found their way to asking the right question in the right way


A more unique characteristic of the questions asked by creative scientists is that they were big. Most scientists restrict their curiosity to precisely limited elaborations of existing theory. Iconic innovators (to turn a phrase) asked big, hairy, audacious questions.



Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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