Talking Art In A Capitalist World

Just know this: realism, in the hard-nosed, nickels-and-dimes business sense, is a way of maintaining the status quo. [...]

Everybody in the music world, I think, subscribes to the idea that music is more than just entertainment, that it is transformative, that listeners should be changed by the experience. But in the face of the encroachment of free-market and capitalist rhetoric and values into every corner of society, that sort of talk about music has been reduced to the level of platitudes. “Music can change the world!” sounds sentimental and unrealistic. But do we believe it or not? Maybe a statement like that isn’t extravagant enough. Art’s realism is no less real than capitalism’s realism, even if the respective vocabularies stand in disparate esteem. The first step toward resolving the disparity might be, literally, to talk the talk. The danger? You might get lumped in with fools. But it’s fools who know the score; and anyone who calls you unrealistic isn’t really interested in anything beyond cosmetic changes anyway.

I continue to be reminded of the Max De Pree quote "We cannot become what we need to be by remaining what way we are."  

(via Michael Sheppard


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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