Subscribing to blogs, Feedly and the evolution of RSS

In less than a month Google Reader will close. Many people relied on Google Reader to subscribe to their favorite websites' RSS feeds. The retirement of the service has left many like me trying to figure out how to make sure people can subscribe to our blogs in as convenient a way as Reader. Since the announcement of the retirement many companies that offered third-party apps, that allowed access to Reader with additional functionality and better design, have stepped up as potential replacements. This is interesting because it will most likely lead to RSS innovations that were not pursued simply because Reader was obviously the dominant provider. 

We have already begun to see such innovation from Feedly. They have bowed to clone the Reader API and allow Reader users a smooth transition once Reader is shut down. I've been using the service since the Reader announcement. Yesterday they took it a step further by announcing partnerships with some of the most used RSS feed apps in the market currently, including ReederPress, Nextgen ReaderNewsify and gReader.

I encourage you to try Feedly and follow their many helpful suggestions to facilitate a smooth transition from Reader. I've also added links to our RSS feed (to subscribe directly on your preferred app) and Feedly feed in the sidebar of the blog next to our social network links. You can also subscribe to the blog via email


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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