Attention Must Be Paid

It seems like every week someone tells us how the internet and the digital age are overloading our brains. Sure, sometimes it feels like we're being fed more information than we can handle, that we're paying attention to the wrong things. Are we giving our brain a fair shot?

Another great episode of It's Okay To Be Smart exploring some science that show how paying attention can be a bad thing, and then some science about how paying attention can be a very helpful thing. 


The original Simons and Chabris experiment
The cocktail party effect
The illusion of attention
How is the internet changing our brains? (Harold Rheingold and more) 
Sherry Turkle - Alone Together 


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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