George Lois and Lee Clow on the Simple, Complicated Future of Advertising

Advertising legends George Lois and Lee Clow, via Adweek, comment on the future of advertising at the Cannes Festival of Creativity

"The artists of new media will materialize," said Clow. "Right now it's a little bit blurry, a little bit vague. You've got some interesting companies out there. You've got David Droga and some others poking around, trying to figure out what it's going to be. But it's still in its infancy. When the artists truly take over the new media as well as the old, then those names will materialize."
Lois was typically blunt, imploring creatives not to give in to fear and weakness, or become slaves to technology. "The name of the game isn't technology.
The name of the game is creativity," he said. "Guys come to me and say, 'It must have been great back then, when clients would accept good work.' And I say, 'What the fuck are you talking about?' Do great work, and have the courage to sell it. Force it to be sold."

 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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