"The artists of new media will materialize," said Clow. "Right now it's a little bit blurry, a little bit vague. You've got some interesting companies out there. You've got David Droga and some others poking around, trying to figure out what it's going to be. But it's still in its infancy. When the artists truly take over the new media as well as the old, then those names will materialize."
Lois was typically blunt, imploring creatives not to give in to fear and weakness, or become slaves to technology. "The name of the game isn't technology.
The name of the game is creativity," he said. "Guys come to me and say, 'It must have been great back then, when clients would accept good work.' And I say, 'What the fuck are you talking about?' Do great work, and have the courage to sell it. Force it to be sold."