A manifesto for creative professionals

Paul Jarvis verbalizes some truths about creative work:

We are amplifiers. Clients need to bring their skilled craft to the table for any project to succeed.

We work on trust. Clients pay us because they trust in what we do and the skills we possess.

We'd rather be challenged with innovation than model any project after one that already exists.

Every project must be useful and good for the world.

We work for our client's clients, so we sometimes side with them.

We only work on projects where we believe our clients can succeed. Their success is our mission.

We don't work with committees or teams; we work with leaders and decision makers. Art and creativity goes to committees to die horribly.

We go all-in on every project. Our clients must as well.


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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