Alain de Botton: Art for Life's Sake

If art is to deserve its privileges (and it does), we have to learn how to state more clearly what it is for and why it matters in a busy world. I would argue that art matters for therapeutic reasons. It is a medium uniquely well suited to helping us with some of the troubles of inner life: our desire for material things, our fear of the unknown, our longing for love, our need for hope.

We are used to the idea that music and (to an extent) literature can have a therapeutic effect on us. Art can do the very same thing. It, too, is an apothecary for the soul. Yet in order for it to act as one, we have to learn to consider works through more personal, emotionally rich lenses than museums and galleries employ. We have to put aside the customary historical reading of works of art in order to invite art to respond to certain quite specific pains and dilemmas of our psyches.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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