Unravelling Some of Creativity’s Mysterious Origins With The Help of Brain Scanning Equipment

At PopTech 2013 Cognitive psychologist Scott Barry Kaufman unravels some of creativity’s mysterious origins with the help of brain scanning equipment. “Depending on what you are creating — the stimulus, the content — and what stage of the creative process you are in, different brain areas are recruited to help solve the task.”


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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