Chris Jones: Storytelling is magic

Jones compares storytelling to the seven principles of magic, giving narrative newcomers and veterans alike a fresh way to think about the craft. Watch him give his talk — and perform a magic trick.

Chris Jones is a writer-at-large for Esquire and a back-page columnist for ESPN: The Magazine. This is his opening keynote for The Power of Storytelling conference in 2013, in Bucharest, Romania.


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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