Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects -- from revamping MoMA's identity to reinvigorating a Pittsburgh neighborhood through design -- to illustrate how asking questions, pushing into uncharted territory, and doing something you've never done before leads to great work.
In this talk, from this year's 99u conference, she continues to explore themes she's shared before. In the talk, as in the past, she discusses failure, demonstrates those things that they don't teach you in design school and displays her love for typography. For more check out her TED Talk on serious play and how her career took off because she hated Helvetica.