Design Wants to Be Free

Design wants to be free, to paraphrase Stewart Brand. And when I say “free,” I’m talking about the broadest sense of the word—meaning both low-cost and liberated. We’re not there yet, but that moment isn’t far off. What will liberate design? Our tools, for one; they are increasingly cheap, powerful, and available to all. Design no longer signifies high priests at their drafting tables but rather you and me at our computers: 3-D printers are the new inkjets, and the age of desktop publishing is fast becoming the age of desktop manufacturing. Haven’t yet printed your own toys, household staples, and replacement parts? You will soon. And even if you’re not remotely interested in making stuff yourself, you’re probably still quick to appreciate that there’s something really cool about skyscrapers that go up in two weeks or the glass that protects your iPhone.


Design isn’t just something we appreciate, it’s something we do. Autodesk is helping by creating tools and services that it hopes will power the maker movement. And Etsy is changing the definition of “handmade” by helping its sellers manufacture their wares on a larger scale.

Yves Behar introduces the Wired Design Issue, featuring a look at the new MakerBot Replicator and an engrossing article on something we all carry in our pockets, gorilla glass


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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