Simon Schama: Why I write

Orwell’s four motives for writing still seem to me the most honest account of why long-form non-fiction writers do what they do, with “sheer egoism” at the top; next, “aesthetic enthusiasm” – the pleasure principle or sheer relish of sonority (“pleasure in the impact of one sound on another”); third, the “historical impulse” (the “desire to see things as they are”), and, finally, “political purpose”: the urge to persuade, a communiqué from our convictions.
To that list I would add that writing has always seemed to me a fight against loss, an instinct for replay; a resistance to the attrition of memory. To translate lived experience into a pattern of words that preserves its vitality without fixing it in literary embalming fluid; that for me has been the main thing.

Simon Schama, writing for the Financial Times, delves into what inspired him to become a writer and discusses some of his favorite writers and passages. Despite his love for words and writing, my favorite work produced by Schama is his documentary series The Power of Art. It features eight artists -- Caravaggio, Bernini, Rembrandt, David, Turner, Van Gogh, Picasso, and Rothko -- and each portrait of the artist weaves biography and historical context to help explain the true power of his works.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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