The Quest For Perfection

I don't believe in perfection. I think there is nothing more boring than perfect. It is the flaws, the human touch, the hand-made, mind-made of things that bring us back and connects us to good creative work. But if perfection is what you seek then you better remember that perfection is not something you add at the end, like an accessory, the cherry on top. If you believe in it then you better remember that perfection is doing lots of small things, at every step of the way, exceptionally well.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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