What kind of unique are you?

The smart way to do it is to be unique before you get lucky and become famous. Take a listen to an old Talking Heads record or a house designed by Wright early in his career. They were unique before they were famous. This takes more patience, more guts and a lot more weirdness because the thing you're doing is actually interesting before it (if you're lucky) becomes popular. You might not end up as Oprah, but your uniqueness is yours, and it can pay off long before the masses choose you merely because you're the famous one.

Another great post by Seth Godin. I've always told my peers that fame and fortune are not the goal but the by-product of good work. I will now amend that statement to indicate that fame and fortune are not the goal but the by-product of good, unique work. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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