Scott Berkun: The tyranny of category

The tyranny of category is when we think a thing is only what we have labeled it to be. A master of taxonomy and judgement has the illusion of expertise, since they choose what label an idea, or a person, is given. But like an olympic judge for gymnastics, the ability to score a performance on a scale from 1 to 10 is not the same as the ability to perform gymnastics itself. If you show me a soufflé, I can tell you what category of food it is, and judge it on how it compares to others I’ve eaten, but that does not give me the skill to make one. A film critic can harshly criticize a movie, but not possess any of the abilities required to make any film at all. The ability to categorize and critique has the pretense of superiority to creation, but not the substance.

Almost always the work that gives us pause, makes us wonder, surprises us does those things because it is uncategorizable

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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