Superflat Epic Minimalism And Hello Kitty

With her cute pink bow and huge noggin, Hello Kitty is one of the most recognizable characters in the world. She sells billions of dollars worth of merchandise, but what is it about this simple cartoon cat that makes her such a beloved piece of pop culture? Ahead of her time when first created in 1974, PBS Idea Channel thinks that Hello Kitty used minimalism’s bag of tricks to become the world’s best salesgirl. 

Hosted by Mike Rugnetta
Made by Kornhaber Brown 

Previously on the Idea Channel:

Is Instagram The Best Thing To Ever Happen To Photography?
Is “Texts From Hillary” Art?
Authenticity In Pop Music: Computer Generated Miku Hatsune vs. Marketing Generated Lana Del Rey
Super Mario Brothers Is The World’s Greatest Piece Of Surrealist Art

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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