Audio Branding: Company Logos Expand Into The Sonic Realm

I love exploring the fine thresholds between noise, sounds and music. I’ve shared The Effects of Sound, There’s Music In Every Sound and Disney’s Imagineers On Sound Design. Today we take a look, or rather listen to, a Marketplace segment on audio branding and how it is moving beyond television and electronics and into banks, appliances and other every day experiences as companies seek to build consumer allegiance through sound.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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