Do you worship the tools of your trade as much as ballerinas worship their pointe shoes?

If you’ve been reading the blog you know by now that I love dance, the artform and the people that make it happen. A few years ago I was working at Ballet Hispanico and overheard a conversation amongst dancers that concluded with the following quote: “whether or not we get love, fame or money, one shall always worship the shoes.”

What are the tools of your trade that no one understands, that no one knows about? And, are you worshiping them with attention and care?

Pointe Shoes
The story of ballet shoes, from the factory to the stage.
Filmed on location at Freed of London & the New York City Ballet. 

Director + Editor: Galen Summer
Producer: Kristin Sloan
Director of Photography: Hillary Spera
Sound Mixer: Guillermo Pena Tapia

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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