The Art of Film & TV Title Design: PBS Off Book

I feel like the latest episode of PBS Off Book was made just for me. I love opening title sequences, full of amazing technical, storytelling and design elements that elevate the work they precede. One of the very first posts I made here was on title sequences. Most recently there was a post on the opening credits for The Girl With The Dragon Tattoo. Along the way I have also shared A Brief History of Title Design created by the fantastic Art of the Title and the must-see visual history lesson on The Title Design of Saul Bass

“When everything falls into place, and becomes part of your experience of the show, that’s when design becomes filmmaking, and storytelling.”
 - Peter Frankfurt 
The credits are often the first thing we see when we watch a great film or TV show, but the complexity and artistry of title design is rarely discussed. Creators of title sequences are tasked to invent concepts that evoke the core story and themes of the production, and to create a powerful visual experience that pulls the viewer into the film’s world. In this episode we hear the stories of some of the most inventive people working in the field, including the creators of the iconic Mad Men sequence, the hilarious Zombieland opening and “rules” sequences, and the stirring end credits from Blue Valentine.


Peter Frankfurt and Karin Fong, Imaginary Forces
Ben Conrad, Logan
Jim Helton, Blue Valentine


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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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