Just Do It & Make It Count

We started the week with the return of Ze Frank and his inspiring messages to get something started and move the dial from 0 to 1. We end the week with an equally motivating message, once you’ve started something, make it count. 

Remember Move, Eat, Learn - A Philosophy For Life In 3 Short Films from last summer. Director Rick Mereki was commissioned to create films instead of creating ads for STA Australia. The result was three truly inspiring films. 

Well, it seems filmmaker Casey Neistat may have been inspired by the idea. He was commissioned to make a short film for the Nike+ Fuelband campaign #makeitcount. Possessed by a spirit of adventure he didn’t do an ad either. Instead he took the budget and, like Mereki before him, he went on a trip around the world with his friend and editor and they kept going until they ran out of money. The result is the short film Make It Count

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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