Constructal Law: A Design Theory of Everything

Over the last 16 years, the mechanical engineer Adrian Bejan, now a professor at Duke University, has been working on a theory for how the world works. It’s a theory of everything: how living creatures are shaped, how lava flows down mountains, how snowflakes form, how people organize our societies. It’s called the constructal law.

His new book Design in Nature: How the Constructal Law Governs Evolution in Biology, Physics, Technology, and Social Organization shows how constructal law applies to power grids, the arteries and veins of our bodies, even the structures of corporations.


(via Studio 360)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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