Last week I talked about Jonah Lehrer’s new book Imagine: How Creativity Works and shared some interviews he had done in anticipation of the release of the book. Having finished it I think it is worth revisiting the book and share another interview. If you are interested in learning how the brain works, how creativity happens, and want to learn how to recognize creatively productive behaviors you really should read this book.
WHERE do good ideas come from? For centuries, all credit for these mysterious gifts went to faith, fortune and some fair muses. But to assume creativity is some lofty trait enjoyed by the few is both foolish and unproductive, argues Jonah Lehrer in “Imagine”, a smart new book about “how creativity works”. Drawing from a wide array of scientific and sociological research - and everything from the poetry of W.H. Auden to the films of Pixar - he makes a convincing case that innovation cannot only be studied and measured, but also nurtured and encouraged.