The Path To Smarter Creativity

Last week I talked about Jonah Lehrer’s new book Imagine: How Creativity Works and shared some interviews he had done in anticipation of the release of the book. Having finished it I think it is worth revisiting the book and share another interview. If you are interested in learning how the brain works, how creativity happens, and want to learn how to recognize creatively productive behaviors you really should read this book

WHERE do good ideas come from? For centuries, all credit for these mysterious gifts went to faith, fortune and some fair muses. But to assume creativity is some lofty trait enjoyed by the few is both foolish and unproductive, argues Jonah Lehrer in “Imagine”, a smart new book about “how creativity works”. Drawing from a wide array of scientific and sociological research - and everything from the poetry of W.H. Auden to the films of Pixar - he makes a convincing case that innovation cannot only be studied and measured, but also nurtured and encouraged. 

The roots of creativity: Throwing muses | The Economist

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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