Fish: The Best App/Essay/Manifesto I've Seen In Years

Fish: A Tap Essay

Writer Robin Sloan has created one of my new favorites, one of those things that enter your life and fit like they’ve been there forever. 

He has created something truly marvelous that is in essence, well, here is how he describes it: “a short but heartfelt manifesto about the difference between liking something on the internet and loving something on the internet.”

I won’t say much more, no spoilers here, just go download it, it’s free, and take in what he has to say and how he has expressed it. 

I’ve already read it more than once. 


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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