How Creativity Works: Jonah Lehrer Says It's All In Your Imagination

(via NPR All Things Considered)

I am a huge fan of neuroscientist Jonah Lehrer. He seems impossibly young for someone that has studied and published so much already. I devoured his books Proust Was A NeuroscientistHow We Decide and have already gotten halfway through the just published Imagine: How Creativity Works. His Wired blog Frontal Cortex is also a must read for anyone interested in the brain. Besides his obvious intelligence Lehrer has the talent to understand and convey deeply complex science in narratives that are engaging and thought-provoking without diminishing the power of his research. Highly recommend you take a look at his books. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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