Ballet In Advertising

The Korea National Ballet advertising the newly available in Korea Levi’s Stretch Jean. (via

Two brands using ballet in their advertising to demonstrate product benefits. And while the spots are beautiful they come infused with a touch of irony, given how difficult it is actually to market ballet as an art form to the masses. 

The Levi’s ad reminds me of the the must-see documentary Pina a tribute to choreographer Pina Bausch directed by Wim Wenders.

“Dance, dance, otherwise we are lost.” Pina Bausch

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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