Easy As Pie

“This is the essence of how we come up with things. We make things that we are interested in. We make them taste good. Then we stand in front of our fridge, with the door open, just like you do at home when you’re trying to figure out what to make for dinner or eat for a midnight snack. We pick and pull out things we’ve been working on and see where we can merge ideas and flavors. We try to be intelligent about it. But most of the time, it’s a eureka moment that we didn’t know we were working toward.”

Christina Tosi, discussing her process for creating unexpected and delicious treats in Momofuku Milk Bar Cookbook. Here she is making the infamous, decadent, and appropiately named Crack Pie:

Remember, make things taste good. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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