“This is the essence of how we come up with things. We make things that we are interested in. We make them taste good. Then we stand in front of our fridge, with the door open, just like you do at home when you’re trying to figure out what to make for dinner or eat for a midnight snack. We pick and pull out things we’ve been working on and see where we can merge ideas and flavors. We try to be intelligent about it. But most of the time, it’s a eureka moment that we didn’t know we were working toward.”
Remember, make things taste good.