Creativity Top 5: Super Bowl XLVI Edition

via creativity-online.com

Having the majority of the ads pre-released stole the element of surprise, the element of discovery. There were very few conversation stopping ads. It used to be that a good Super Bowl ad created a moment in pop culture. Now the ads merely remix and mashup the language of current pop culture as a shortcut to relevancy. 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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