Super Bowl Halftime Show Stage Construction

Last Friday I wrote about 48 things I learned from the Super Bowl. On that list I mentioned how talented and fast the production crews have to be during the halftime show. The crew had 8 minutes to move several tons of stage equipment, set up the most complicated stage they’ve ever used, wrangle 600 volunteers, put on the show and then take everything down in 7 minutes. 

I like the behind the scenes of creative work, I thrive there. Which is why I am glad that fans at the stadium filmed some of the work behind the scenes. While on tv it was all medium shots and close ups of the performers, at the stadium a show of a different kind was taking place.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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