The Orchestra

Over the years I've shared a remarkable guide to the orchestra, talked about the roller coaster ups and downs of selling an orchestra, showed instruments from the inside and looked at conductors analyzed through motion capture. 

Now I find myself in awe once again through The Orchestra, a fantastic app by Touch Press, makers of educational apps including The Elements, Shakespeare's Sonnets and Leonardo Da Vinci: Anatomy

A glance at the app and it becomes obvious that is was created with great care. In a blog post Touch Press' Creative Director goes behind the scenes and the passion becomes evident:

The first beautiful thing about The Orchestra is the music. For that we thank Haydn, Beethoven, Debussy, Mahler, Stravinsky, and a certain Mr. Berlioz. (Music by these great composers and others was performed for this app by the Philharmonia orchestra, one of the world’s great musical institutions, and also one of its most innovative under the direction of Esa-Pekka Salonen, a big name in such circles.)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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