Give A Damn, Damn It: Reddit Co-founder Alexis Ohanian

Alexis Ohanian shares lessons learned from years of building three startups from scratch. Making a customer's day should be obligatory throughout every organization, he urges. Whether you mail swag to early users (like Hipmunk) or add fun to the otherwise mundane (like Wufoo), everything should have a personality that wins over users and, as a side effect, is more effective than any other kind of "traditional" marketing. 

You are building something. I hope that you want to make the thing you are making, and as Reddit co-founder Alexis Ohanian says, do it so you can surprise and delight. You do that by giving a damn. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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