Why You Don't Like Donating To Charities That Offer Thank You Gifts

Research participants were willing to donate 38% less, on average, to public broadcasting if the U.S. nonprofit offered a thank-you gift, in this case a pen, say George E. Newman and Y. Jeremy Shen of Yale University. A promised gift of a tote bag brought intended donations down 17%. A thank-you gift creates ambiguity in the donor's mind about whether the donation is supporting the charity or is a quid-pro-quo, the researchers say.
Source: The counterintuitive effects of thank-you gifts on charitable giving



Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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