The end of history and the last website

And so the rhythm of web work, the not-unpleasant repetition of edit-refresh, has changed. Now it’s edit-refresh-refresh-refresh. And with all those refreshes, you’re not just making sure your one single glorious layout looks right; no, that would still be tractable on a rainy day. Instead, you’re making sure the bizarro variant layouts you’ve cooked up for phones and tablets all look right, all unfurl themselves properly from within the same source somehow, the source that started out so simple, so elegant, but now it’s mutated, it’s full of special cases, because if the sidebar moves up to the top of the phone’s little screen, the buttons are going to have to line up in a row, but there isn’t room for all of them, and it’s not really even a sidebar anymore, is it…

Great observations about the web and web development by the fantastic Robin Sloan maker of Fish and writer of Mr. Penumbra's 24-Hour Bookstore.


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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