An Ode To Creative Work, By Behance

Behind every great advancement, in every industry, there is a creative mind. Creativity may come easy, but creation is hard.The late nights spent trying, and failing, and trying again.
All the while, holding onto our vision. Pushing what we see in our mind's eye into the world.
But our potential is being held captive by forces around us and within us. Middle men who play us down while marking us up.Not giving us credit. Getting us to work for free.
And worse, we get in the way of our own success.We rely on chance encounters. We’re disorganized and isolated, liable to go unnoticed. We can do better.
When creative minds come together, the sum exceeds all expectations.We connect, we learn, we critique, we prosper. 
It's not about money or fame, it's about doing what we love.It's about creating our greatest work on our own terms.It’s about realizing that creativity is not just an opportunity - it's a responsibility. 
Here's to unleashing our full potential. For us, and for the world that awaits what we will do next; Take creative control.

After the past week and a half this was the perfect thing to see to get me back into a creative frame of mind.


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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