Craig Mod on Intertwingularity and the "User Experience" of Printed Publications

It may seem strange to think about printed publications as having a "user experience." But they do, of course. Print is a technology as much as desktop computers and tablets are technology. One of the qualities most natural to the user experience of print is the sense of potential completion, defined by the physical edges. It is a quality that is wholly unnatural to digital formats.
The digital reading experience makes one want to connect and expand outward. Print calls for limit and containment.

Boundaries are good for creativity. The creation of printed materials brings with it the challenge of borders, limits. Creating digitally is such an open-ended process that I find a large part of my work is conveying to teams what the project is not rather than what it is, making borders, limits.

Designer Craig Mod continues to explore the edges of print and interactive work through fantastic essays, like this one for CNN.com, and beautiful work.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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