Yves Béhar: Good design accelerates the adoption of new ideas

"Start with questions, not answers," says visionary designer and Fuseproject founder Yves Béhar. He is the creator of the Jawbone headset and the $100 laptop and in this presentation shares the seven principles that define his unique approach to the design process. His vision is one of "holistic making" in which the designer is involved from beginning to end -- from defining the business model to designing the product to manufacturing to marketing. By "being there all the way," Béhar believes that designers can create great products and accelerate the adoption of new ideas.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

◉ Permalink