Ira Glass on the strange life of the producer

When Mike Birbiglia asked This American Life‘s Ira Glass to produce his first feature, Sleepwalk with Me, premiering at Sundance, Glass thought it sounded like it might be fun. “I’d read a couple of scripts, look at a couple of rough cuts,” he remembers thinking.

Glass’s presumption was far from the truth… very far. In this short interview, shot before Sundance while Glass was in the sound studio with Birbiglia, he ponders — hilariously — the job of the producer.

This is great and applies to more than just filmmaking, the life of the producer is hard to explain and understand. When people ask me what it is that I do for a living I always say I'm a creative producer, which is immediately followed by the question "what does that mean?" I find myself trying to explain how I work with really talented people to make concerts, dance, art, branding, marketing, advertising, websites and apps happen, created often from absolutely nothing, which leads to more questions about what it is specifically that I do.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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