The Joy of Books : Organizing the Bookcase

It all started with YouTube user crazedadman organizing his bookcase. 

Then he and his wife "took it to the next level" by spending many nights with many volunteers stacking, moving and animating books at Type bookstore in Toronto. Part short film, part passionate love letter to books, and part commercial, all the books shown are available for purchase at the store. 

You can't do that with Kindles, Nooks or iPads.


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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