Andrew Zuckerman: On Curiosity, Rigor, and Learning As You Go

In this 99% talk, photographer and filmmaker Andrew Zuckerman argues that curiosity is an essential part of the creative's condition. But it's even more powerful when combined with rigorous technique. He shares the lessons learned from his iconic WISDOM project, in which he interviewed "elders" around the world, including Chuck Close, Bill Withers, Jane Goodall, Frank Gehry, Massimo Vignelli, and many more. Zuckerman talks about the anxiety we feel as we start a new project, how fear can help us get things done, and the importance of honesty and good, old-fashioned hard work.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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