On the future of Apple

The last test of genius is its longevity. But in thinking about what comes next, it's remarkable to note how young Apple's new celebrity is. The iPod is only ten years old. A child born on the day the iPhone debuted in 2007 wouldn't yet be in kindergarten. A child born on the day the iPad debuted in 2010 might not be walking.

Still, great companies occasionally flat-line. Microsoft had the largest market cap in history in 2000 and its stock hasn't increased over the last ten years. GE's has declined. But Jobs leaves his company surprisingly well positioned. Even as the first or second most valuable company in the world, Apple's price-earnings ratio is normal to low. Its products are too superior, its potential in overseas market too big, and the global mobile tech space too fecund for Apple to face imminent decline.

Predicting what comes next is prophecy. Suffice it to say that having reinvented the personal computer, music business, phone, and personal computer (again), Steve Jobs has demonstrated and re-demonstrated his genius for us. In return, we wish him well.


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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